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A 2-day Academic Gathering

‘University branding and merchandising’

June 13-14, 2018
The Academic Lounge, Oxford 

The meeting of the Educational Management Academy is devoted to the search for competitive advantages for higher educational institutions in conditions of intense competition at the national and global level. As it was tested in the most modern and prestigious universities, the strategy considers the brand of university and its leader, corporate culture.

The brand:

  • - will help adequately withstand competition and add value to the university.
  • - will make the university attractive for applicants at home and abroad, for highly qualified teachers and scientists
  • - will make the University a prestigious venue for scientific, cultural and sporting events.
  • - will cope with such tasks as finances and loyalty of power structures.
  • - is also needed for universities that defend their presence in the category of world-class universities and those who solve more local problems.

The participants of the meeting will discuss the features of branding in the sphere of education and determine the strategies for developing a targeted branding policy that involves significant efforts in the field of advertising, PR and the use of other tools for building and promoting. Do not remain without attention and best practices, creative branding tools, examples of effective campaigns.


This email address is being protected from spambots. You need JavaScript enabled to view it.

This email address is being protected from spambots. You need JavaScript enabled to view it.

+44 (0) 751 388 73 95


Dr Rui Verde

Dr Verde holds a doctorate in law from the University of Newcastle (UK). He is a professor and consultant, human rights adviser and member of the closed working group of Oxford University and the London School of Economics. Dr. Rui Verde is the general director of educational companies and the leader of universities in Europe and Africa. He coordinated the Best MBA of Southern Brazil for several years.Created two universities from the scratch. Now he is implementing a new model of a social school in Portugal, based on the idea of uniting knowledge and modular organization. Is an author of books and scientific publications on education.

June 13-14, 2018


Author's programme 'University branding and merchandising'

Key points of the session:
  • - The importance of branding in High Education
  • - The methods to promote a brand
  • - The merchandising techniques
  • - The institutional flair
  • - Social networks
  • - Partnerships
  • - Emotional elements
  • - Case studies: University of Oxford, University of Harvard, Universities in Brazil and other tailored situations




Participation to the whole agenda

Complimentary meals and drinks where stated in the agenda

B2B platform for academic meetings and networking

Live stream from the seminar

Certificate of Attendance

Scientific article in the Socrates Almanac

Scanned copy of a Visa Letter (if required)

Membership in  VIP Loyalty Programme

Presenting your institution with attributes  of the Academic Union Oxford membership

Press-releases about scientific research and findings in the e- newsletter The Leaders Times', at the official website


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