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A 3-day Intensive Expert Session

'Marketing for Senior Executives'

Register for the same next expert session below

The Academic Lounge, Oxford, UK

Refresh knowledge and get the latest industry trends presented by thoroughly chosen experts - British University professors, in-demand practitioners, and field gurus. Generate new valuable ideas for business growth with efficient topic exposure and individual consultancy.


Expert sessions for executives are provided in comfortable classy environment of the lounge located in the historic centre of Oxford. Well-equipped meeting space, limited participation and concierge services guarantee the personalised attention to every attendee.


Gain a competitive advantage for your career from Oxford. Enjoy cultural socialising in the world education capital.

- Busy schedule? Benefit from distant participation - live streams from expert sessions. All participants receive a Certificate of Attendance from the Academic Union Oxford.


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+44 (0) 751 388 73 95


Dr Rui Verde

Director of Executive Programmes, Head of the Law and Economics Department, AU Oxford. PhD Law, London BPP University, UK. An efficient legal adviser, chief consultant (political, economic and legal risks concerning investments and activities in South America, Southwest Europe, and Africa), visiting lecturer of International Finance.

March 5, 2018


‘Legal Implications for Marketing’

Key points of the session:
  • - Marketing Law in UK and EU
  • - Code of Practices in Advertisement
  • - Requirements for specific sectors
  • - Data protection
  • - Case studies

Prof. Martin Hingley

Chair of Strategic Marketing at University of Lincoln (Lincoln Business School), UK. A front man of an international think tank group with a diverse range of research interests (sustainable value for market, chain and network stakeholders).

March 6, 2018


‘Strategic Marketing’

Key points of the session:
  • - The Strategic Planning process
  • - PESTEL analysis and external shaping environment
  • - Diverse Marketing Strategies (dominance, entrance, followers, vertical and horizontal integration, diversification)
  • - Modelling Marketing Strategy (Ansoff Matrix, Marketing Mix)
  • - Case studies in Strategic Marketing Exploring Marketing Strategy in Innovative and Entrepreneurial, Diversified, Alternative and Non-Commercial contexts

Mr Robert Bullard

He has 10 years of experience as a copywriter, editor/ proofreader, public speaker, trainer in business writing skills. He worked previously as a feature writer for the Guardian, The Daily Telegraph and other UK media. He has worked extensively in businesses – as an overseas aid consultant, as a project manager for local government, and as a director of a regional charity – and he now runs his own company, Perfect Text. Robert delivers workshops to help businesses engage, impress and sell.

March 7, 2018


‘Writing for the Web’

Key points of the session:
  • - Online consumption of the text
  • - Web writing essentials
  • - Practice webifying your text
  • - Search Engine Optimisation
  • - Improving your own website
  • - Editorship & Management of Websites




Participation to the whole agenda

Complimentary meals and drinks where stated in the agenda

B2B platform for academic meetings and networking

Live stream from the seminar

Certificate of Attendance

Company profile in 'The Socrates Almanac'

Scanned copy of a Visa Letter (if required)

Membership in  VIP Loyalty Programme

Experts’ Conclusion on your company's investment and innovation attractiveness

Presenting your company with the International Certificate upon receipt of positive Experts’ Conclusion


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